Enrollment Ends On July 26th
Training + Personal Copy Support
Write Copy That Makes
You The Obvious Choice
—AND Attracts Attention + Clients—
SO YOU DON’T
Watch your customers hire other people
Spiral over what to say
Let AI make you sound generic
Stop Guessing + Know Exactly How to Write Profitable Emails
Plus, get feedback on your copy from an A-List copywriter
This program is for ambitious + mission-driven business owners who want their emails to get:
⚡️Opened
⚡️Devoured
⚡️Clicked on
⚡️Forwarded
⚡️And Bought From… Repeatedly
So you can scale your business, get known, change lives, and have plenty of profit to give back to causes you love.
Revenue + Reach
Private Clients Seen On
Ocean Robbins
National bestselling author + co-founder and CEO of Food Revolution Network—a community of over 1 million members, committed to healthy, ethical, and sustainable food for all.
“Everything Gio’s touched has turned to gold.”
“We work so hard to get copy to a certain place, and then Gio just comes along and brings a level of skill and insight and alignment with who we're really trying to be. That's exquisite.”
JJ Virgin
4X New York Times Bestselling Author, Celebrity Fitness Coach, Triple-Board Certified Nutrition Expert + Fitness Hall of Famer
“I LOVE MY COPYWRITER.”
Mastin Kipp
Number one best-selling author, included in Oprah’s Super Soul 100—a list of “Awakened leaders using their voice and talent to elevate humanity,” alongside icons like Tony Robbins and Brené Brown.
“You made me sound like me, but better."
"Wow, I usually have to rewrite everything after a copywriter but Gio nailed it.”
Ever catch yourself saying things like this?
→“I know I should be writing my newsletter, but I just can’t make it happen”
→“I started, but I gave up.”
→ “My business is doing well, but I can’t seem to get the newsletter going consistently.”
Or even things like…
→ “I have no idea what to write.”
→“Maybe I suck?”
→ “I’m kinda-sorta copying what’s working for other people, and somehow it STILL doesn’t work for me.”
→“Everyone says tell stories, but…how??”
→“What can I do to get my open rates and click rates up?”
→“Can people tell if my copy is AI-generated?”
What if you were able to:
✅ Have a consistent newsletter that people actually love reading?
✅ Deeply understand the psychology of why people open, read, trust, click, and buy.
✅ Finally crack the code on emails that make people obsessed with your newsletter—not just politely consume your “valuable content” like free samples at Costco.
✅ Know EXACTLY how to turn your ideas, stories, opinions, hot takes, and weird little observations into emails that build desire and make people excited to buy from you.
✅ Write emails that cut through the flood of polished-but-empty AI copy people are rapidly learning to tune out.
✅ Casually and effectively sell in your emails without sounding pushy, awkward, or like you’re about to invite someone into a timeshare they can never escape.
Know Exactly How to Write Profitable Emails That Grow Your Business
Here’s What’s Waiting For You Inside Email Charm School
Everything you need to finally get consistent with your newsletters, scale your business and become the person people constantly...
🔥 recommend
🔥 rave about
🔥 screenshot
🔥 forward to friends
🔥 and secretly stalk while muttering, “How are they doing so well right now?”
Copy Curriculum
Short, snackable lessons so you can absorb the insight, apply it immediately, and move on with your life.
No 49-minute videos where nothing happens until minute 42. Just “watch this, steal this, go use this.”
Inside Email Charm School,
You'll Learn How To...
Write emails that turn “Not interested…” into “Please take my credit card immediately.”
Create the kind of trust and connection that makes people excited to buy from you long before you make an offer.
Never run out of things to write about again—and connect deeply with your audience so they race to open
Turn stories, opinions, client wins, hot takes, shower thoughts, and weird little observations into emails people actually love reading.
Deeply understand why people open, read, trust, click, and buy—so you're not guessing what works anymore.
Write emails that stand out in a world drowning in polished, generic AI content.
Create a newsletter people would genuinely miss if you stopped sending it.
Sell naturally and consistently without feeling pushy, awkward, manipulative, or like you're reading from a sleazy sales script.
Build a sustainable writing habit so your newsletter finally becomes consistent instead of another thing on your to-do list you feel guilty about.
Hot Seats
(Access for 6 months with the option to renew with a hefty discount)
Submit your copy. Watch it go from “Is this thing on?” to “Oh DAMN.”
Live feedback, clear fixes, zero humiliation.
You’ll wonder how this feedback escaped you…
And then feel very, very glad you found this out when you did.
Access to Our Private Copy Community for Support—Not on Facebook
(Access for 6 months with the option to renew with a hefty discount)
Get all your copy Qs answered… where no question is too small, too messy, or “I should probably know this by now.”
It’s a place to get useful feedback on the exact moment that tips people from a “maybe” to a sale.
Direct Access to Gio
(Access for 6 months with the option to renew with a hefty discount)
Ever wish an expert copywriter would tell you what to change to make your copy convert better? Now's your chance to get personal feedback on your copy.
BONUS: 3 FREE MONTHS INSIDE COPYHOUSE
Live Writing Labs Weekly
Get writing time on the calendar, stop procrastinating, and finally finish the copy sitting in your drafts folder collecting dust like that old laptop from 2012.
Show up, write alongside us, get feedback from Gio + the R+R team, and learn the tweaks that make people stop ignoring, start paying attention, and finally click the dang button.
Prompt Like A Pro: The Multi-Million-Dollar Copywriter’s AI Prompt File
AI doesn’t know how to sell…
It knows how to pump out pages.
If you don’t train it to think like a copywriter—and know how to boss it around—it’ll happily hand you a whole lot of… 💩🤖
Prompt Like A Pro is my personal prompt file that I’ve relied on to sell millions of dollars in goods and services.
It teaches you and your AI judgment, discernment, and copy strategy that gets missed with average, ordinary prompts.
Help AI make YOU the one people buy from.
Lifetime Access to the Curriculum
Got a few launches coming up later this year?
(Or anytime down the road?)
Come back to these trainings anytime you want your emails to convert better, your launches to feel less stressful, and your business to keep making sales...
Without needing you to stay glued to your laptop like it will burst into flames the second you go outside.
Email Charm School Modules
Module 1:
Getting Over Yourself (And Hitting Send)
Overcome the mental blocks, self-doubt, perfectionism, and fear of annoying people that keep most business owners from sending consistently.
You'll learn:
• Confidence and swagger
• Finding your brand voice
• Becoming a consistent creator
Module 2:
Why People Open, Read, Trust, and Buy
Learn the psychology behind attention, trust, desire, and buying decisions so you understand what makes newsletters irresistible.
You'll learn:
• Buyer psychology
• Different buyer types
• Voice of customer
• Emotional drivers
• Building trust and desire
Module 3:
Email Mechanics + Best Practices
Learn the nuts and bolts that make your emails irresistible to your readers.
You'll learn:
• Subject lines
• Email structure
• Formatting and readability
• Classy calls-to-action
• What works (and what doesn't) in today's inbox
Module 4:
Storytelling + Selling
Anyone can share information. Learn how to write emails that make people feel deeply, become low-key obsessed with you, and take action.
You'll learn:
• Storytelling
• Curiosity and tension
• Soft selling that works
•What motivates people—without being manipulative
Module 5:
What The Heck Do I Write About?
Create an endless supply of newsletter ideas so you never stare at a blinking cursor wondering what to send.
You'll learn:
• Turning expertise into content people actually quote back to you
• What to write, when (and why)
How to turn one idea into multiple emails
Module 6:
Having Fun & Being Unforgettable
The newsletters people love aren't the most polished.
They're the most memorable.
Learn how to inject more personality, humor, and humanity into your emails so people don't just read them—they eagerly crave your next one.
You'll learn:
• Using humor, personality, and curiosity
• Standing out from generic AI content
• Building loyal readers and raving fans
• Becoming the newsletter people would miss if it disappeared
Stone Cold Moment Of Truth
Isn’t it time you amplified the heck out of your ability to:
✨🖋️💸 Get paid to be totally yourself as you do your life’s work
🌍 💛 Help as many people as you can this year and in your lifetime
💰📈🧠 Max out your retirement accounts + build wealth
🌲♨️💻 Revel in 100% time + location freedom—work from a deep forest hot spring if you want and have a hotspot.
🌱❤️💵 Give back to your community and causes you care about with your extra profit
Revenue + Reach donates to protect the Amazon Rainforest, funds business development for low-income entrepreneurs, and climate activists, among others.
What Our Students Have To Say About Working With Us
Agni Hogaboom
BESPOKE HOGABOOM
“Improving my copy is like money in the bank”
I've enjoyed every single minute working with Gio. The success I've had is largely due to my copy.
Doing it with Gio makes it go 10 times faster and it gets done better.
I’m writing more powerful emails and I'm writing them quicker. Instead of taking an hour and a half to put together a powerful email that gets people's attention, it takes me 15 minutes. That's a huge time saver.
I'm somewhere in the strong-ish category and I'm like, you know what? I want to be a stellar writer. Writing with someone of Gio’s caliber is really smart. It's also a lot of fun. It's a huge gift that she’s given us.”
“If you're on the fence, just say yes and go for it”
Copy always seemed like a huge mystery to me! If you feel a pull to expand your business, just step in and go for it! Gio is like such a kind yet persistent cheerleader. She’s just such a rocking support for people...
As a business owner, so much of who I am is woven into my business. So to be able to use my stories and experiences was perfect for helping me to connect to my audience. And that's what I love about Gio.
I also love seeing what other people are doing and getting inspired.
If you're on the fence, just say yes and go for it. Gio knows her stuff. She's done it. She's devoted her life to learning about copy, and how to help businesses thrive.
Carin McKay
Culinary Magic
Carin McKay
Culinary Magic
“Copy always seemed like a huge mystery to me!”
If you feel a pull to expand your business, just step in and go for it! Gio is like such a kind yet persistent cheerleader. She’s just such a rocking support for people...
As a business owner, so much of who I am is woven into my business. So to be able to use my stories and experiences was perfect for helping me to connect to my audience. And that's what I love about Gio.
I also love seeing what other people are doing and getting inspired.
If you're on the fence, just say yes and go for it. Gio knows her stuff. She's done it. She's devoted her life to learning about copy, and how to help businesses thrive.
Anastasia Sauvage
Enneagram Coaching
“I would say absolutely join her program.”
There's so much at stake now more than ever with the state of the world. Part of the reason why I got into my line of work is because I was craving something more purposeful that I knew that I would contribute back to the world... a way that was unique to me.
Gio was super helpful with extracting the nuggets of what I was trying to say. Whenever I have an important piece of copy to work on, I always go to her. Being able to consult Gio's expertise, which I definitely trust and think very highly of, is so important to me.
Sometimes I over-complicate things and she helped me learn to simplify and reduce down to what's most necessary...be more powerful than wordy.
I would say absolutely join her program. These skills are going to benefit you in more ways than you think. You can use them in everything.
Being able to deliver a clear message and actually say what you want to say will get you noticed and it’ll be better for everybody—you and your clients!
“It's some of the best work
I've ever done in my life.”
“I didn't realize how deep it would go. I won't say I didn't shed some tears cause I kind of did. It's been some of the best work I've ever done in my life.
I would definitely recommend this to people that are serious about upping their game, especially in this day and age where people are into digital and they only have a short amount of time to make sure their message hits and resonates.
I didn't realize at the time how much Gio was going to help me change and transform.
I didn't want to sound or be like everybody else, but working with Gio through her coaching, I have discovered I have a very unique voice and style.”
Cheryl Pershey
Better Team Strategies
Cheryl Pershey
Better Team Strategies
“It's some of the best work
I've ever done in my life.”
“I didn't realize how deep it would go. I won't say I didn't shed some tears cause I kind of did. It's been some of the best work I've ever done in my life.
I would definitely recommend this to people that are serious about upping their game, especially in this day and age where people are into digital and they only have a short amount of time to make sure their message hits and resonates.
I didn't realize at the time how much Gio was going to help me change and transform.
I didn't want to sound or be like everybody else, but working with Gio through her coaching, I have discovered I have a very unique voice and style.”
Your Copywriting Mentor
Email Charm School is brought to you by Revenue + Reach, founded by Gio Marcus.
Hi, I’m Gio!
I’ve worked behind the scenes with icons like Tony Robbins' team and spent years as the go-to copywriter for clients with a total of 32 New York Times bestselling books.
I’m honest but loving, wildly in your corner, and extremely allergic to fluffy advice that looks cute and does absolutely nothing for your profit margin.
I built Email Charm School to be an extraordinary experience—one that levels up your confidence, your copy, and your ability to attract the best type of clients….
Without ever apologizing for your prices, what you have to say, or sounding sleazy and weird.
Join this program and stop agonizing over your newsletter, start sending consistently, and finally turn your emails into customers.
I cannot WAIT to see you in action. 😉
The Sales Copy Immersion is the latest from Revenue + Reach, founded by Gio Marcus.
Hi, I’m Gio!
I’ve worked with icons like Deepak Chopra and Tony Robbins, and spent years as the go-to copywriter for multiple New York Times bestselling authors.
And yes… they’ve worn really great shoes on the red carpet.
Now, my crew of copy wizards and I (some with over a million people on their email lists) are spilling everything we know about words that grab attention, and then turn attention into sales.
What worked.
What bombed.
And what made people hit “buy” before the barista called their name.
Your Copywriting Mentor
Copy Gold is brought to you by Revenue + Reach, founded by Gio Marcus.
Hi, I’m Gio!
I’ve worked behind the scenes with icons like the Tony Robbins’ team, and spent years as the go-to copywriter for a number of multiple New York Times bestselling authors with 32 chart-toppers between them.
I’m honest but loving, wildly in your corner, and extremely allergic to fluffy advice that looks cute and does absolutely nothing for your profit margin.
I built Email Charm School to be an extraordinary experience—one that levels up your confidence, your copy, and your ability to attract the best type of clients….without ever apologizing for your prices, what you have to say, or sounding sleazy and weird.
Join this program and your writing will change,—but so will the number of people who hire and buy from you.
I cannot WAIT to see you in action. 😉
Who Email Charm School is Perfect For
It’s for you if you sell products, courses, books, retreats, or services with words—and want to turn even total strangers into customers you can serve
✏️ Business Owners
✏️ Copywriters
✏️ Marketers
✏️ Contractors
✏️ Consultants
✏️ Coaches
✏️ Solopreneurs
✏️ Service providers
It's for business owners who are doing a lot of things right—but still can't seem to get the newsletter thing to click.
You know email matters.
You know it could drive more sales, build more trust, and create a deep connection with your audience.
But somehow you're still stuck in the cycle of:
"I should send something."
"I have no idea what to write."
"I'll do it next week."
If you've ever thought:
"I know email marketing works. Why can't I get this thing going consistently?"
You're in the right place.
Who It’s Not For
❌ People who think copywriting is all that it takes.
Yes, copy is one of the most mission-critical parts of the sales symphony—
But it ain’t everything, and anyone who tells you that
is selling snake oil. 🐍
That said, learning copy skills + strategy is the difference between wondering if you are going to need to eat cat food in retirement…
Or building actual wealth and being able to serve as many people as possible. 💯
EXPIRING BONUS
3 FREE Months Inside Copy House
Like a yoga studio, but for copy.
Get your email writing time on the calendar so it actually gets done.
Yep, every week -- so you stay consistent for your audience and make it so it's not awkward when you go to sell.
Plus, get a chance for feedback on YOUR copy at the end of each session.
(Value - $450, yours free when you join Email Charm School before enrollment ends.)
Recap of What You Get
Copy Curriculum - Value $1,500
Short, snackable trainings on proven, highly-effective email techniques.
Copy Hot Seats - Value $3,000
Submit your copy. Get feedback + guidance from a copy expert. (6 mo access)
Copy Support - Value $2,000
Drop your copy and get actually useful feedback from Gio and the Revenue + Reach team. (6 mo access)
Prompt Like A Pro - Value $150
The Multi-Million-Dollar Copywriter’s AI Prompt File
DISAPPEARING BONUS:
3 FREE Months in Copy House - Value $450
Get it on the calendar, show up and write—with a chance for feedback.
Pricing - Save over 50%
$7,100
Choose the Plan That Fits You
Easy, 14-Day 100% Money Back Guarantee
Payment Plan
4-pay
$775/month
Most Popular
One Payment
$2997
Save $500+ and get a private 30-minute Copy Review session with Gio when you pay in full
(Value $497)
Most Flexible
12-pay
$295/month
A private half-day session with me goes for $3,500, but this is your chance to work with me for a sliver of the price.
BONUS: Extra Live Training
Disappears Tuesday, February 17th at 11:59pm PT
BONUS: Extra Live Training
Disappears Wednesday, January 28th at 11:59pm PT
Copy Curator 101: How to Spot—and Write—Classy, Cashmere Copy That Sells (Especially in an AI World)
This live bonus class teaches you how craft "cashmere" copy that people can’t peel their eyes away from.
You’ll learn how to tell the difference between “technically fine” and genuinely persuasive, how to use AI without sounding beige, and how to get more mileage from every word you publish.
But the chance to get this session goes poof forever on
Wednesday, January 28, 2026
Frequently Asked Questions
Is this a course or group program?
It’s the best of both worlds. You’ll have ongoing access to the curriculum for keeps, plus six months of copy support from me in the Hot Seats and Private Community. After that, you can renew for an incredible bargain and get continued live support on your copy.
Can’t I just use AI to write my copy?
The biggest mistake so many online businesses are making right now?
Believing: “I don’t need copywriting skills. AI can do it for me!”
Except without: The RIGHT thinking, The RIGHT prompts, And the RIGHT strategy, AI will tank your sales fast.
But when you learn how to think like a copywriter first...You can then use AI to create copy that sells shockingly well…Especially for high-ticket offers.
How do the Copy Hot Seats work? Do I have to go to all of them?
Hot seats are optional to participate in. You’ll apply when you want feedback, and we’ll select participants based on what will be most useful for the group.
If your copy is chosen, you’ll get focused, direct feedback on your copy, positioning, or messaging—live on the spot.
If it’s not your turn?
You’re still learning. Watching someone else’s copy get sharpened trains your eye fast.
You’ll start spotting issues, opportunities, and upgrades in your own work without me even saying a word.
And yes—everything is recorded if you can’t be there live.
Is this 1:1 coaching?
Nope. What it does have is Hot Seat coaching where you can get feedback from me and Team Revenue + Reach, plus plenty of other chances to engage and share your copy with me. You’ll have access to me inside the community—tag me and I’ll get back to you with personalized copy feedback.
My 1:1 sessions are $3,500 and in very limited supply. Email Charm School gives you access to my brain, feedback, and teaching at a fraction of that—inside a smart, high-level room where you also learn from everyone else’s work.
So it’s not private coaching. But between the monthly Hot Seats, Monday through Friday access to me, and trainings, you may still feel like I’m living in your head. You’ve been warned.
What if I can’t make the live calls?
The Hot Seats are recorded and uploaded to your Email Charm School Hub so you can watch on your own schedule. And you can still submit your copy even if you can’t be there live.
That said, live attendance is encouraged. The energy is great and it’s a proven fact that you learn more when you attend a live event, but being there live is not required to get a boatload of value.
Will this work for products, online courses, or landing more 1:1 clients?
Yes indeed. What you’ll learn is transferable to all kinds of offers, and even for brick-and-mortar businesses. Learning how to write profitable email copy is a revenue-generating skill that will benefit you for life, making it a fantastic investment.
Is there a payment plan?
Yes! And if you book a Copy Consult, you’ll have a chance to get $1,000 off, making your monthly payment as low as $179 a month for 12 months.
Plus, one good launch email could end up paying for this whole thing faster than you can say, “Huh. So THAT’S what my emails were missing.”
Money Back Guarantee
Try Email Charm School risk-free for 14 days.
If it’s a no-go, you get your money back. Easy.
One last thing.
I promise you this: your words will change lives.
They’ll change your own life.
They’ll change the lives of the people who buy from you.
They’ll even ripple forward—to people you’ll never meet, and generations you’ll never see.
This goes deeper than learning how to write solid email copy.
This is about becoming BFFs with your most badass self.
It’s about having the confidence to say the bold, true thing—the one that makes you stand out, attract attention (the good kind 🤣), and get chosen by people who have approximately one million other options.
And yes—it’s about money.
Enough to cover your needs.
Enough for the really good extras.
And enough left over to support the causes and communities you care about.
(For the record: we donate a portion of every Email Charm School membership to help protect the Amazon Rainforest from being chewed up by mega-greed.)
So, if this all rings true, me and the Revenue + Reach team would love to have you in class. 💛💛💛
© 2026 All Rights Reserved, Gio Marcus Copwriting LLC
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